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Many people who have a website tend to become rather blinkered and only ever advertise or promote it online. While it’s certainly true that there is a lot of business to be had online nowadays – especially when everyone seems to be looking for a bargain – it is still a good idea to make sure you promote your website in as many places as possible, and that includes offline as well. If you do that, you can be sure your website counter will be racking up even more visitors as a result.

So how should you promote your website offline? The main rule is to put your website address anywhere and everywhere you can. So for example, it should definitely go on your business cards if you have them – and if you don’t, it doesn’t cost much to have some professionally printed for you. Some people don’t bother with business cards if they don’t have a proper bricks and mortar shop, but in actual fact you can still put them to good use whenever anyone asks what you do for a living.

Another part of promoting your site offline is to tell people about it! You don’t always have to have business cards to hand; just make sure you always have a pen so you can write the website address down for them if anyone should ask. Word of mouth has launched many a successful product and business, so don’t underestimate the power of what talking can do for you.

Some people have also advertised their business very successfully by promoting it on the side of their car or van. Even if you don’t want to go for a special paint job or even a decal applied to the boot, you can get specially made magnetic signs that you can take on and off whenever you like. These allow you to use a good advertising message along with your website address, so you can promote your business to everyone as you drive along.

Another method worth thinking about is advertising in magazines and newspapers. You will need to research and identify your target audience here, so that you can match them up to the type of publications they are likely to be reading. If you can do that, you stand a good chance of seeing your hit counter go up even more as people read the advert and decide to take a look at your website to see what else you have to offer. Display ads often work better than classifieds as they are seen more easily, but they will also be more expensive as a result.

The key to successful offline advertising is to experiment with all the different methods you can think of and see which ones work best for you. But some are worth trying anyway, because after the initial cost you can advertise them indefinitely without paying any more.

A great example of this is to get your website address printed on a baseball cap. Then every time you wear it you will be promoting your business as well as keeping the rain off.