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There is something of an air of confusion around the idea of branding a business. Everyone knows what it is but no one seems to be able to describe it or even begin to put it into words.

Perhaps the power of branding can be better understood by looking at what it can get you. A business with a good solid brand is very likely to outperform a business which hasn’t taken the time to come up with a brand at all. Take a look at businesses like Coca Cola, Virgin and MacDonald’s. Now they have all got a strong brand that has pushed them to the top of their field, and that’s why you need to identify a brand for your own business too.

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A well thought out domain name is an important part of any online business. It’s the address where people will find you, and as such it should be related to the subject of your business.

More often than not the name of a site will also be the domain name. This is done to make life easier for people who remember your site but can’t remember the URL; the chances are good that they’ll get it right first time.

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Blogs are ever increasingly being seen as yet another way to promote your business online. Once the domain solely of people looking to share hobbies, thoughts and interests, blogs are now used to break through the impersonal barrier that the internet presents.

But is a blog beneficial for every online business?

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